Medical writing is the specialised discipline of communicating scientific and clinical information clearly, accurately, and persuasively—usually for regulatory, academic, or educational purposes. It sits at the intersection of science and language, requiring not just excellent writing skills but also a deep understanding of the subject matter and the intended audience.

CrossChannel offers a dual approach to advancing medical understanding and clinical decision-making. We provide both commissioned medical research support and independently developed health insights, designed to meet the evolving needs of healthcare professionals, researchers, and policy-makers. Our commissioned services encompass tailored research support, including literature reviews, evidence syntheses, protocol development, and strategic content creation for clinical or regulatory purposes. In parallel, our independently produced resources include white papers, patient care protocols, state-of-the-art reviews, updates, and analytical briefings. These are designed to provide immediate, evidence-based perspectives in key areas of medical and health research, enabling our clients to stay informed and make better decisions faster.

There are two broad categories:

Regulatory medical writing – Involves creating documents for regulatory bodies (e.g. clinical study protocols, investigator brochures, clinical study reports). Precision, adherence to templates and compliance with guidelines (like ICH or EMA) are non-negotiable here.

Medical communications / publication writing – Covers manuscripts, abstracts, conference posters, and educational materials. It focuses on presenting data in a compelling yet balanced way for peer-reviewed journals or healthcare professionals.

Critically, a medical writer is not a glorified proofreader. They are expected to synthesise complex information, apply reporting standards, manage references, and liaise with multidisciplinary teams—often on tight timelines and with significant regulatory or reputational stakes.